by Daniel Mercer | Jan 19, 2026 | Buyer Intent
High-intent leads show BOFU behavior—repeat pricing visits, product comparisons, demo requests—and convert at 35–45% and 2–3x faster. Low-intent leads exhibit TOFU research and convert at 8–15%. Teams should score behavioral signals over form fills, use...
by Daniel Mercer | Jan 19, 2026 | Lead Generation
A realistic CPL isn’t $10—cheap leads defer costs. Benchmarks show SEO at $31–$55 per lead vs. paid at $180+ (SaaS ~$195; legal ~$132; events $800+). Organic compounds and converts better; paid decays. Bigger companies pay more (mid-market ~$180; enterprise ~$348+)....
