by Daniel Mercer | Jan 19, 2026 | Conversion and Monetization
Attribution models reshape lead monetization by redistributing revenue credit across touchpoints, shifting budgets from over-weighted last-click tactics to channels that truly drive demand. Moving to multi-touch (time decay, U- or W-shaped) typically reallocates...
by Daniel Mercer | Jan 19, 2026 | Buyer Intent
The smartest teams pair both. Third-party intent spots early research surges at scale for TOFU discovery and ABM prioritization, though it’s noisier. First-party intent captures precise mid-to-late funnel actions (visits, downloads), enabling compliant, timely...
