by Daniel Mercer | Jan 19, 2026 | Lead Generation
A realistic CPL isn’t $10—cheap leads defer costs. Benchmarks show SEO at $31–$55 per lead vs. paid at $180+ (SaaS ~$195; legal ~$132; events $800+). Organic compounds and converts better; paid decays. Bigger companies pay more (mid-market ~$180; enterprise ~$348+)....
