by Daniel Mercer | Jan 20, 2026 | Industries and Use Cases
Buyer intent differs sharply in B2B vs B2C. B2B spans 3–6+ months, involves 6–10 stakeholders, 12+ research queries, and nonlinear signals progressing from curiosity to pricing-page engagement. Decisions hinge on ROI, risk, and approvals, with 1–2% campaign...
