by Daniel Mercer | Jan 20, 2026 | Industries and Use Cases
Buyer intent differs sharply in B2B vs B2C. B2B spans 3–6+ months, involves 6–10 stakeholders, 12+ research queries, and nonlinear signals progressing from curiosity to pricing-page engagement. Decisions hinge on ROI, risk, and approvals, with 1–2% campaign...
by Daniel Mercer | Jan 19, 2026 | Industries and Use Cases
Lead gen varies by industry because intent, CPL, and conversion mechanics differ. B2C scales on speed and volume (≈10% landing CVR), while B2B optimizes fewer, higher-value leads (≈2.23% CVR; $84 CPL). Organic search drives cost-efficient quality (≈$31 CPL) versus...
