by Daniel Mercer | Jan 19, 2026 | Buyer Intent
Buyer intent is the measurable set of behaviors that signal a prospect’s readiness to buy—pricing-page visits, demo requests, repeat product research, and comparison searches. Teams identify real buyers by tracking active and passive signals across channels, scoring...
by Daniel Mercer | Jan 19, 2026 | Lead Generation
Modern lead generation finds in‑market buying groups and engages them in real time, using first‑party intent, AI, and consented data. It maps funnels to observable intent, prioritizes buying‑group momentum over vanity leads, and personalizes with ABM, ICPs, and...
